Our method is summarized in the Design Eye.

Design eye

An iterative model focused on the user and composed of 4 phases: research, hypothesis, development and testing. Each of these phases develops in succession around the project objectives and the user, taking into account the brand, the technological constraints and the reference market.

The objectives are the fulcrum that guides the entire project path: without them it is not possible to start the project. For their determination, it is appropriate to analyze the target, the market, the technologies and the competitors, with the aim to identify needs and new opportunities.


The aim of the research is to understand the user's behavior and needs, as well as all the information related to the context of use, the product and the market competitors.


The hypotheses are declarations of possible solutions to needs, known problems or, in general, to specific objectives. The effectiveness of the solution, which may consist, for example, in the implementation of a new functionality, must be confirmed or not by means of a tangible feedback, to be declared in the hypothesis itself.


In the development phase the actual product is created, with the functionalities and features declared in the project hypotheses. The main steps include the design of the information architecture, that of the interface and the coding part.


In the test phase, thanks to the help of various metrics and methodologies, it is possible to measure the product user experience and to validate the project hypotheses. Test results will determine the next steps in the design process.

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