Starting & Strategy

Starting from the users to move in the right direction.

From the definition of the objectives to the hypothesis validation with the users in two weeks.

UX Design + Scrum

The iterative/incremental process is a key element into the creation of a product, but it has to be supported by a preliminary phase to understand the right direction. In this phase the business objectives have to meet with the users' needs.

This is what we call "starting".

Starting
Analysis
and research
Product
Owner
+
Product
Stakeholders
+
Team
Scrum
Hypothesis
Validation
with the users
Sprint 0
Development

Two weeks made of workshops, interviews and prototyping in order to start off with the right foot.

01. Bring out
the objectives
Workshop
Vision
Product Owner,
Stakeholder + Team
Vision, objectives
and metrics
02. Understand
the users and the context
Interviews,
questionnaires
End users
Needs
and customer journey
03. Define
the hypotheses
Workshop
Product Owner,
End users
Wireframe and
information architecture

Benefits

Validating quickly the hypothesis with the users.

Engaging the whole team at an early stage.

Planning in a more precise way thanks to the architecture map and wireframe definition.

Prioritization based on business value and effort.

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