From the definition of the objectives to the hypothesis validation with the users in two weeks.
The iterative/incremental process is a key element into the creation of a product, but it has to be supported by a preliminary phase to understand the right direction. In this phase the business objectives have to meet with the users' needs.
This is what we call "starting".
Validating quickly the hypothesis with the users.
Engaging the whole team at an early stage.
Planning in a more precise way thanks to the architecture map and wireframe definition.
Prioritization based on business value and effort.